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Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. Unlike marketing, outreach does not inherently revolve around a product or strategies to increase market share. Typically non-profits, civic groups, and churches engage in outreach.
Outreach often takes on an educational component (i.e., the dissemination of ideas), but it is increasingly common for organizations to conceive of their outreach strategy as a two-way street. In this case outreach is also framed as engagement, rather than simple dissemination/education.
Outreach strategies are linked to the organization's mission, and define targets, goals, and milestones.
More on [ Outreach ]
Science in Society :: Science
Weblogs :: Psychology
A Line on Life - A resource providing some of David Gershaw's short articles (previously entitled A Line on Life). The articles are about everyday issues and are adapted from textbooks and other scholarly resources. Intended for the lay person.
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National Conference on Psychology as a Science - Report that describes the contributions and future of psychological research. Intended for scientists, policy makers, and the general public.
Practical Psychology - Brief and to-the-point examinations of the applications of research on attraction, compliance, groups, and persuasion.
Meta Description: [ the official website of william wu. ]
psyberfun - Online magazine with short and trendy applications of research.
Meta Description: [ A new on-line Psychology Magazine. A mix of interesting, informative bits of psychology with the emphasis on fun. good Psychology, bad psychology, daft psychology, wierd psychology, and even a few jokes. ]
PsyberSite - Student-created tutorials relating psychological concepts to a variety of topical issues such as the internet, sports fans, and advertising.
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PsychedOut.Org - A researcher answers questions from students and others.
Psychology in the News - Press releases and articles compiled by the American Psychological Association.
Psychology Matters - Categorized listing of findings from recent and classic research with direct applications to common personal and societal issues.
Meta Description: [ This Web site presents information on psychological research that has positively affected modern life. ]
Psychology of Intelligence Analysis - Book commissioned by the CIA. Highlights the problems with human perception and thinking.
Racism and Psychology - Questions and answers about research on stereotyping and prejudice.
Meta Description: [ Racism and Psychology ]
The Brian from Top to Bottom - Explore topics such as emotion, language, and the senses at five levels of organization (from molecular to social) and three levels of explanation (from beginner to advanced). [Requires Javascript and Flash]
Understanding Prejudice - Exercises, demonstrations, and teaching materials that address the causes and consequences of prejudice. Also has a directory of experts.
Meta Description: [ Has thousands of links on racism, sexism, and other prejudices, with searchable databases and fascinating interactive exercises. Very well done! ]
Understanding Psychology - Readings from Time magazine that relate to topics in an introductory course.
Your Amazing Brain - Read about and test your brain, including your senses, memory and perceptions.
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