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Public Opinion is a 1922 book on media and democracy by Walter Lippmann. Among other things, it argues that 20-th century advances in the technology of "the manufacture of consent" amount to "a revolution" in "the practice of democracy" because they allows elites to control public opinion about the world and about the public's interests in that world. Control of public opinion is a means to controlling public behavior.

When properly utilized, the manufacture of consent, Lippmann argues, is useful and necessary for modern society because "the common interests"—the general concerns of all people—are not obvious in many cases and only become clear upon careful data collection and analysis, which most of the people are either uninterested in or incapable of doing. Most people, therefore, must have the world summarized for them by those who are well-informed.

Since Lippmann includes much of the political elite within the set of those incapable of properly understanding by themselves the complex "unseen environment" in which the affairs of the modern state take place, he proposes having professionals (a "specialized class") collect and analyze data and present the conclusions to the decision makers. The decision makers then take decisions and use the "art of persuasion" to inform the public about the decisions and the circumstances surrounding them.

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Final outcome of #healthcare debate could hinge on public opinion (McClatchy) - http://bit.ly/7FY7fV #hcr
ettaHoworth331 (Etta Howorth) Tue, 22 Dec 2009 05:55:36 -0000
Final outcome of #healthcare debate could hinge on public opinion (McClatchy) - http://bit.ly/7FY7fV #hcr
Final outcome of #healthcare debate could hinge on public opinion (McClatchy) - http://bit.ly/7FY7fV #hcr
HMBenefits (HMBenefits) Tue, 22 Dec 2009 05:54:34 -0000
Final outcome of #healthcare debate could hinge on public opinion (McClatchy) - http://bit.ly/7FY7fV #hcr
Dis "public opinion made to order, 'Taylor made!"
YOMJ (Tanya Jackson) Tue, 22 Dec 2009 05:23:10 -0000
Dis "public opinion made to order, 'Taylor made!"
If chiru wnts 2 go by public opinion he shd hv left politics after losing 275 of 294 seats.94%.Ain't the public opinion obvious? #telangana
pi_by2 (vinay) Tue, 22 Dec 2009 05:14:11 -0000
If chiru wnts 2 go by public opinion he shd hv left politics after losing 275 of 294 seats.94%.Ain't the public opinion obvious? #telangana
i dont get these so called "journalists" who make a living out of digging in other people's shit, abusing media power to form public opinion
riniunyil (Rini Sucahyo) Tue, 22 Dec 2009 04:07:04 -0000
i dont get these so called "journalists" who make a living out of digging in other people's shit, abusing media power to form public opinion
"Final outcome of health debate could hinge on public opinion."WOAH! You mean...like..the public might have a voice? #Washingtonisridiculous
G_Moose (Chris Goscinski) Tue, 22 Dec 2009 03:58:22 -0000
"Final outcome of health debate could hinge on public opinion."WOAH! You mean...like..the public might have a voice? #Washingtonisridiculous

 
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Battleground Poll - Series of bi-partisan public opinion research polls produced jointly by the Tarrance Group and Lake Snell Perry and Associates.

404 Center for Deliberative Polling - Devoted to research about democracy and public opinion obtained through Deliberative Polling, a technique which combines deliberation in small group discussions with scientific random sampling to provide public consultation for public policy and for electoral issues.

IRSS Poll Item Database Query Page -

NORC--The National Opinion Research Center - The National Opinion Research Center (NORC) conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations.
Meta Description: [ National Opinion Research Center at the University of Chicago, National Opinion Research Center, NORC, norc, CATI, HATI, CASI, CARI, survey, survey methodology, survey technology, CAPI, telephone, longitudinal, panel, government contractor, social science research, research, social science, stati... ]

PollingReport.com - Public Opinion Online - PollingReport.com. A nonpartisan resource on trends in American public opinion.
Meta Description: [ PollingReport.com. A nonpartisan resource on trends in American public opinion. ]

RhodesCook.com - A former Congressional Quarterly reporter illustrates current voting trends within the American electorate using maps, tables and text.

The National Election Studies - The NES produces high quality data on voting, public opinion, and political participation that serve the research needs of those concerned with understanding the theoretical and empirical foundations of mass politics in a democratic society.
Meta Description: [ National survey data since 1948 on the American electorate. Resources on American political behavior, including tables and basic frequencies. ]

The People and the Press - Web site for the Pew Research Center, an opinion research group that studies attitudes toward the press, politics and public policy issues.
Meta Description: [ Polls, public opinion research, national surveys on public attitudes toward press, politics, public policy issues; funded by Pew Charitable Trusts. Pew Research Center tracks trends in values, political and social attitudes. ]

The Roper Center for Public Opinion Research - Roper Center is the largest library of public opinion data in the world. The Center's mission focuses on data preservation and access, education, and research on public opinion.
Meta Description: [ The Roper Center for Public Opinion Research is one of the world's leading archives of social science data, specializing in data from surveys of public opinion. ]

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