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Public Opinion is a 1922 book on media and democracy by Walter Lippmann. Among other things, it argues that 20-th century advances in the technology of "the manufacture of consent" amount to "a revolution" in "the practice of democracy" because they allows elites to control public opinion about the world and about the public's interests in that world. Control of public opinion is a means to controlling public behavior.

When properly utilized, the manufacture of consent, Lippmann argues, is useful and necessary for modern society because "the common interests"—the general concerns of all people—are not obvious in many cases and only become clear upon careful data collection and analysis, which most of the people are either uninterested in or incapable of doing. Most people, therefore, must have the world summarized for them by those who are well-informed.

Since Lippmann includes much of the political elite within the set of those incapable of properly understanding by themselves the complex "unseen environment" in which the affairs of the modern state take place, he proposes having professionals (a "specialized class") collect and analyze data and present the conclusions to the decision makers. The decision makers then take decisions and use the "art of persuasion" to inform the public about the decisions and the circumstances surrounding them.

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Jörg Ihlau, Managing Director Serviceplan PUBLIC OPINION, is speaking about sustainability in marketing. -J. Ihlau #ic09
HYVE_CoCreation (Volker Bilgram) Fri, 06 Nov 2009 14:21:12 -0000
Jörg Ihlau, Managing Director Serviceplan PUBLIC OPINION, is speaking about sustainability in marketing. -J. Ihlau #ic09
now Jörg Ihlau, Managing Director, Serviceplan PUBLIC OPINION GmbH & Co. KG talks about sustainability marketing #ic09
Netnoblography (Steffen Hück) Fri, 06 Nov 2009 14:20:53 -0000
now Jörg Ihlau, Managing Director, Serviceplan PUBLIC OPINION GmbH & Co. KG talks about sustainability marketing #ic09
depending upon public opinion on what's acceptable, today I'm toeing the line between fashion roadkill and fucking adorable.
MsBehavior (Lisa Dubs) Fri, 06 Nov 2009 14:12:17 -0000
depending upon public opinion on what's acceptable, today I'm toeing the line between fashion roadkill and fucking adorable.
Ethics secrecy undermines public trust - Opinion - TheState.com: The State criticizes Gov. Sanford's reasoning .. http://bit.ly/2RS3a2
p2politics (Publish2 Politics) Fri, 06 Nov 2009 14:00:54 -0000
Ethics secrecy undermines public trust - Opinion - TheState.com: The State criticizes Gov. Sanford's reasoning .. http://bit.ly/2RS3a2
RT @NAICU Understanding the Public in Public Relations - Opinion Piece (Chronicle of Higher Education)... http://fb.me/2WwRokj
KYcampuscompact (KY Campus Compact) Fri, 06 Nov 2009 13:50:47 -0000
RT @NAICU Understanding the Public in Public Relations - Opinion Piece (Chronicle of Higher Education)... http://fb.me/2WwRokj
Year After Obama vs. McCain It's Obama vs. the Economy: ABC News Since the election, public opinion has not.. http://bit.ly/3DrsXS
moneymoolahcash (Mr Finance) Fri, 06 Nov 2009 13:43:53 -0000
Year After Obama vs. McCain It's Obama vs. the Economy: ABC News Since the election, public opinion has not.. http://bit.ly/3DrsXS

 
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Battleground Poll - Series of bi-partisan public opinion research polls produced jointly by the Tarrance Group and Lake Snell Perry and Associates.

404 Center for Deliberative Polling - Devoted to research about democracy and public opinion obtained through Deliberative Polling, a technique which combines deliberation in small group discussions with scientific random sampling to provide public consultation for public policy and for electoral issues.

IRSS Poll Item Database Query Page -

NORC--The National Opinion Research Center - The National Opinion Research Center (NORC) conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations.
Meta Description: [ National Opinion Research Center at the University of Chicago, National Opinion Research Center, NORC, norc, CATI, HATI, CASI, CARI, survey, survey methodology, survey technology, CAPI, telephone, longitudinal, panel, government contractor, social science research, research, social science, stati... ]

PollingReport.com - Public Opinion Online - PollingReport.com. A nonpartisan resource on trends in American public opinion.
Meta Description: [ PollingReport.com. A nonpartisan resource on trends in American public opinion. ]

RhodesCook.com - A former Congressional Quarterly reporter illustrates current voting trends within the American electorate using maps, tables and text.

The National Election Studies - The NES produces high quality data on voting, public opinion, and political participation that serve the research needs of those concerned with understanding the theoretical and empirical foundations of mass politics in a democratic society.
Meta Description: [ National survey data since 1948 on the American electorate. Resources on American political behavior, including tables and basic frequencies. ]

The People and the Press - Web site for the Pew Research Center, an opinion research group that studies attitudes toward the press, politics and public policy issues.
Meta Description: [ Polls, public opinion research, national surveys on public attitudes toward press, politics, public policy issues; funded by Pew Charitable Trusts. Pew Research Center tracks trends in values, political and social attitudes. ]

The Roper Center for Public Opinion Research - Roper Center is the largest library of public opinion data in the world. The Center's mission focuses on data preservation and access, education, and research on public opinion.
Meta Description: [ The Roper Center for Public Opinion Research is one of the world's leading archives of social science data, specializing in data from surveys of public opinion. ]

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